Laws of Ace Films  /  Cryo & Contour  /  Monthly Planner

Plan the month's production day.

Pick the month, pick the kind of day, answer a few questions about it. It all goes to Bryan in one email, and the questions, scripts and prep for that day are built from what you send.

ForDr. Lorina Poe, Javon Poe
TermDecember 2026 to November 2027
TakesAbout five minutes
Goes tolawsofacefilms@gmail.com
01  The month

Which month are we planning?

One production day a month. The earlier this comes in the better, and three weeks ahead is the comfortable lead time when a patient needs to be invited, scheduled and consented.

02  The day

Which kind of day is it?

Every month is one of these six. Pick one and the questions for it appear below.

03  The prep

A few questions about the day.

Pick a day above and its questions appear here.

Which service is this month about?Required
Is there a patient who has had this service and will sit for half an hour?Required
What does Dr. Poe most want people to understand about this service?A few lines is plenty. This shapes her question set.
What do patients ask most before they choose it?The real questions from the front desk and consults.
Anything the ad has to say, or must not say?An offer, a price point, a phrase your advertising team wants in or out.
How many patients can you book back to back?Required
Who are they, and what did each one have done?RequiredOne per line: first name, the service, roughly when. No details you would not want in an email.
Have they all agreed to be filmed?
Anything about their stories worth knowing ahead of time?Why they came in, what changed, anything they are proud of.
What does Dr. Poe want to teach this time?RequiredTwo to four topics. Sleep, hormones, metabolism, what to ask your doctor, anything she wants patients to understand.
Anything she wants to deliver word for word?It goes on the teleprompter. Paste it or describe it.
Questions patients keep asking her lately?These make the best educational pieces.
Who on the team should be on camera?RequiredFirst names and roles. Each one is filmed on their own.
What is new or worth showing?A room, a device, a part of the visit people do not expect.
Anywhere or any time filming should stay out of the way?Patient hours, rooms, anything to avoid.
The offer, in one line.Required
When does it run?Required
Who carries it on camera?
Has your advertising team cleared the wording?
Wording that must appear, or must not.Terms, exclusions, the exact name of the offer.
What is the event?Required
When and where?Required
What matters most to capture?The moment, the people, the thing being unveiled.
Which week works best to film?RequiredThe second week is the preference. When that does not work, the day moves and everything else moves with it. For December, a late November date after the 20th works as a head start.
Dates to avoid
Anything else for this month
Sent by
04  What happens next

The same four steps, every month.

  1. Pre. Bryan replies to confirm the day. The questions and any ad script are written from what you sent and go to you and your advertising team for review.

  2. Film. The production day. Once filming is complete, editing begins.

  3. Post. Everything from that day is built.

  4. Delivery. One link, your feedback, and this page again for the next month.

If a patient falls through, the day still happens. It switches to a Health Day or a Practice Day and the patient moves to the following month.

05  Send it

Send the plan to Bryan.

This opens an email to lawsofacefilms@gmail.com with your answers filled in. Look it over, then hit send from your own mail app.

What the email says