Laws of Ace Films  /  Cryo & Contour  /  Content Partnership 2026

"Our mission is to restore our patients' health through the power of science and personalized support."

Cryo & Contour

You named five kinds of content. This is the one system that produces all of them.

Testimonials, education, service films, reels and ads. Asked for separately they are five projects to chase. Built on one schedule they are one production day a month, and this page shows what that day looks like and what arrives two weeks after it.

Prepared forDr. Lorina Poe, Javon Poe
LocationNolensville, TN
DateUpdated November 1, 2026
StartDecember 2026
ReplacesProposal of April 3, 2026
01  We heard you

Five kinds of content, one place the decision gets made.

70–80%

of new patients arrive through Google Ads. Those ads are text. The ad earns the click, and then the website has to do the convincing on its own.

Stated by Javon Poe, September 11 2026

That single fact orders the list. The service pages are where most of the money is being decided, so the service films come first and everything else is built to feed them. Eight services carry the practice, and right now each one is introduced by photographs.

One constraint sits over all of it. Meta will not carry guaranteed outcomes, transformation imagery, or language that names a problem with someone's body. That rules out most of what this industry advertises with. It does not rule out the practice itself, which is the more durable thing to sell anyway: the science, the individualized plan, and the person delivering it.

02  How it works

One day, one subject, a known set of pieces.

Every production day covers a single territory and produces a fixed bundle. There are six kinds of day. The order is yours: if you would rather open with patient stories than with Nano-Lipo, that is your call.

Every day produces two cuts. One written to run as paid media and one open version for the website, YouTube and organic. Compliance is built at the question, not fixed in the edit, so question sets and ad scripts go to your advertising team for review before each production day. A teleprompter is on set for scripted ad reads.
One production day a month. Once filming is complete, editing begins. The days that need patients are marked below, and there is a safety net for the month a patient cannot make it.
03  The days

What happens when we come in.

Service Day

Needs a patient

Say the month is Nano-Lipo. Bryan arrives mid-morning and sets up in the same spot as every other month, so the library looks like one series. Dr. Poe sits for about an hour and works through a prepared set of questions, already grouped into sections: what patients ask before they know what they need, what Nano-Lipo actually is and who it suits, and a short set written so the answers can run as ads. One sitting, no stopping, then she goes back to her day. A patient who has had Nano-Lipo sits for half an hour: her experience with the practice, then the service itself. The last stretch is the treatment room and the device, working. Once filming is complete, editing begins.

Two weeks later, in one link
  • The Nano-Lipo film for that service page on the website
  • The ad, in a version written for Meta and an open version, each horizontal and vertical
  • Three short educational pieces on the service
  • Three reels

Story Day

Needs three or four patients

No doctor needed. Three or four patients booked back to back, one chair, one setup. Each sits for about twenty-five minutes and answers two sets of questions in the same sitting. The first set is written to Meta's guidelines, steering toward the decision and the experience rather than results, so those answers can run as paid media. The second set is for the website version, where she can speak more openly about the service she had and how it went. Once filming is complete, editing begins.

Two weeks later
  • A film for each patient, in a version written for Meta and a website version
  • Three reels
  • The patient voices that will drop into future service films

Health Day

Needs nobody

Ninety minutes of Dr. Poe and nothing else. No patients, no device. She talks about health: sleep, hormones, metabolism, what to ask your doctor, whatever she wants her patients to understand. Bryan asks, she teaches. A teleprompter is on set for anything she would rather deliver word for word, on this day and for any ad written to Meta's guidelines. Because she is teaching rather than claiming, nearly all of it can run anywhere.

Two weeks later
  • Four educational pieces, released over the following weeks rather than all at once
  • Three reels

This day banks. It is the reserve that keeps the feed alive in a month when a patient cancels.

Practice Day

Needs nobody

A normal working day at the practice. Bryan films the team one at a time, how a visit runs from the front door to the chair, the room itself, and Dr. Poe on why she opened this practice. No scripts, no compliance review, no patient consent.

Two weeks later
  • The practice film and origin story
  • Team introductions and behind the scenes
  • Three reels

Any competitor can buy the same device. Nobody can buy your people or your room. This is the content that cannot be copied.

Campaign Day

Needs the offer

Built around one promotion with a deadline. The practice sets the offer and the dates, the advertising team clears the wording first, and the day is shaped to it: Dr. Poe, a patient, or the team, whatever the promotion needs.

Two weeks later
  • The campaign film with its ad cuts, horizontal and vertical

This content expires when the promotion does.

Event Day

Your date

Something already on the practice's calendar: a launch, an open house, an anniversary, a new device arriving. Bryan covers it. It takes the place of that month's production day.

Two weeks later
  • The event recap film
  • Social cuts
Separately, about once a quarter

Patient Feature

One patient. A conversation before the shoot to understand her story, then coverage built specifically to carry it. A short film rather than a testimonial. Because the story often lives outside the treatment room, this one may involve a second location: following the patient through her day to film what life was like before, or simply how it has improved since. That footage is what turns an interview into a story, and it is why this piece is scoped on its own.

04  The month

The same four steps, every month.

The month is built around the production day. The second week of the month is the preference, but when that does not work, the day moves and everything else moves with it.

  1. Pre. The month's day is confirmed. Questions and any ad script are written and sent to your advertising team for review.

  2. Film. The production day. Once filming is complete, editing begins.

  3. Post. Everything from that day is built.

  4. Delivery. One link, your feedback, and the next month's day locked.

If a patient cannot make it

Service Days and Story Days are the only ones that depend on patients, and patients are the piece most likely to fall through. Three weeks is usually what it takes to invite, schedule and consent someone comfortably. That is a recommendation rather than a rule, because of this:

The day still happens. It switches to a Health Day or a Practice Day, both of which need nothing from the practice, and the patient moves to the following month. No month goes dark. For that reason the calendar works best alternating: a patient day, then a day that needs nobody.

Who does what

Laws of Ace FilmsPlans, films, edits, and delivers every piece finished and captioned, in one link, two weeks after each production day.
The practiceConfirms the month's day, lines up patients where a day needs them, and reviews deliverables within seven days.
Your advertising teamReviews question sets and ad scripts before each shoot, places the paid cuts, and publishes to the website and social channels.

How we will know it is working

Your advertising team already sees which pages and ads drive consultations. Once service films are live, the useful comparison is simple: the pages with a film against the pages without one. That number is what this program should be judged on, and we would ask for it quarterly.

Anything that comes up mid-month goes onto the calendar for a future day rather than onto the day in progress. That is what keeps every month landing on time.

05  Comparable work

Interview-led films, start to finish.

Every one of these was built the same way this plan runs: the people closest to the work explain it in their own words, and the film is shaped around what they actually say. A client testimonial for Pinnacle Financial Partners, a milestone celebration, and three mission films.

Pinnacle Financial Partners  /  Client Testimonial, Bonnie H.
Heart for Hairs  /  10 Year Celebration
Repped in Tech  /  Mission Film
Nashville Teacher Residency  /  Mission Film
Mount Zion  /  Meals on Wheels
06  Sample interview questions

The questions that build the films.

A starting point, so the approach is visible before anything is shot. Final questions are written and sent for review ahead of each shoot day.

For Dr. Poe

Educational
  • What are the most common concerns people bring to you before they know what service they need?
  • What do people most often misunderstand about non-invasive body contouring?
  • How do you help someone figure out what is right for their individual goals?
  • What does a personalized plan actually mean here, in practice?
Service explanation
  • Walk me through what this service is, in plain language.
  • Who tends to be a good fit for it, and how do you decide?
  • What does the experience look like from the moment someone walks in?
  • What does the science behind it actually do?
Authority and care
  • What made you decide to bring this technology into the practice?
  • What do you want someone to know about the level of care here before they ever book?
  • What does restoring someone's health mean to you, beyond the treatment itself?

For patients

Overall experience
  • What made you decide to come to Cryo & Contour?
  • What has the experience with Dr. Poe and the team been like?
  • What would you tell someone who is considering coming in?
The specific service
  • What drew you to this particular service?
  • What was the process like for you, start to finish?
  • What surprised you about it?

Answers are guided so the ad cuts can be assembled without language that paid placement will not carry.

07  The business end

Investment.

Starting December 2026

One production day a month, and every month it is one of the six day types above. The practice picks the type; the type sets what comes back. If December is the Nano-Lipo ad, that is a Service Day, and the Service Day list is what arrives two weeks later.

The December day is scheduled once the agreement is signed. The second week of the month is the preference. A day is never two types at once: anything outside the chosen type goes on a future month.

DecMonth one
Monthly retainer  /  12-month term
FoundationRecommendedOne production day per month. The practice picks the day type; the day delivers that type's full bundle, fully edited, captioned, horizontal and vertical. $3,000per month
GrowthTwo production days per month, each edited the same way. Two day types, two bundles. $5,500per month
AuthorityThree production days per month, each edited the same way. $7,500per month

Every tier includes planning and question sets sent for review, professional editing with color, music and captions, the full bundle listed under each day type, up to 2 rounds of revisions per monthly delivery, and a consistent branded open and close across the whole library.

For retainer clients
Additional production day. One day on location, three finished pieces: one film plus two reels, horizontal and vertical. Anything further from that day is quoted separately.$1,250
Interview sitting, half day. Interviews only, footage banked into the library and cut inside a later month's bundle.$750
Term

December 2026 through November 2027, then month to month unless either party gives 30 days' written notice.

Scheduling

Production days scheduled at least 7 days in advance. Unused days do not roll over.

Payment

December is due by December 1, then on the 1st of each month. Bank transfer, Zelle, or card through HoneyBook.

Delivery

Edited content delivered within 7 to 10 business days of each production day. Rush available for an additional fee.

Revisions and approval

Up to 2 rounds per monthly delivery, notes submitted together, within 7 days of delivery. Deliverables not responded to within 7 days are accepted as delivered.

Running times

Films roughly 90 seconds to 3 minutes, ads 30 to 60 seconds, shorts under 90 seconds, reels under 30 seconds.

Requests on the day

Requests made on or after a production day are scheduled to a future day. They are not added to the day in progress.

If a patient does not attend

The day proceeds as a Health Day or a Practice Day. No make-up day is owed.

Ownership

On full payment, Cryo & Contour holds full ownership and usage rights. Laws of Ace Films retains portfolio and promotional use unless agreed otherwise.

Platform compliance

Scripts are sent ahead of each shoot for review. Laws of Ace Films writes to the guidelines provided, and final responsibility for ad placement and platform approval rests with the practice and Thryv.

Beyond the retainer

Event coverage, print, and anything outside this agreement is quoted separately at a preferred retainer rate.

Contract, invoice, and payment all live in one place. Review it, sign it, and we put the December day on the calendar.

Review and sign